Gamification in the DeFi era
A research project on Play-to-Earn apps
Overview
We are a team of experienced researchers conducting a funded study that explores the broad theme of gamification in the development and use of 'Play-to-Earn' apps.
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The study investigates how digital entrepreneurs develop Play-to-Earn apps, and how users engage with them. Specifically, we explore the development process of Play-to-Earn apps' gamified mechanics (e.g., achievements and rewards), native NFT and cryptocurrency markets. We further explore how users engage with gamified mechanics to inform their 'play' strategy, and how they assess digital assets to inform their ‘earning’ strategy, and how they interact with other users.
Research Team
Dr Christos Begkos
Christos is Associate Professor at Alliance Manchester Business School, University of Manchester. His research focuses on digital platforms, digital innovations and performance measurement.
Dr Matteo Ronzani
Matteo is Associate Professor at Edinburgh Business School, University of Edinburgh. He studies gamification, technologies of calculation, and multimodal communication.
Professor Wai Fong Chua
Wai Fong is Professor at the University of Sydney Business School. Her current research focuses on big data, immersive technologies and 'passionate interests'.
Research participants
We are currently interviewing Play-to-Earn app developers to investigate:
a) the development process of Play-to-Earn apps' gamified mechanics (e.g., achievements and rewards), and
b) the development process of apps’ native NFT and cryptocurrency markets.​
In addition, we are currently interviewing Play-to-Earn experienced users to investigate:
a) how they engage with gamified mechanics and interact with other users to inform their 'play' strategy, and
b) how they assess NFTs and cryptocurrency markets to inform their ‘earning’ strategy.
For detailed information, please visit the 'Further info' page, or send us an email.